target audience

In commerce and marketing, a product type is defined by its format (tangible vs. intangible) or by how it is purchased, categorized broadly into consumer products for personal use and industrial products for business operations. By Core Format

Physical Products: Tangible items that can be touched and stored, such as clothing or electronics.

Services: Intangible actions or labor performed for a customer, like medical checkups or auto repairs.

Digital Products: Intangible goods delivered and consumed electronically, like software, ebooks, or streaming media. The 4 Types of Consumer Products

Marketers categorize consumer goods based on consumer buying behavior, effort, and shopping frequency: The 4 Types of Products