In business, an industry is a broad category or marketplace (e.g., healthcare, technology, or media), while a niche is a highly specific, targeted subset of that industry. Specializing in a niche allows businesses to stop competing as generic providers and become go-to experts for a very specific audience.
For example, while “Software” is an industry, “B2B SaaS cybersecurity software specifically for independent dental practices” is a niche. The Difference at a Glance 5 Example Niches That Make Big Money & How To Pick One
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